Raising Awareness about Domestic Abuse with the Allstate Foundation PurplePurse

This is a compensated campaign in collaboration with Allstate Foundation® and Latina Bloggers Connect.


We all know someone that is affected by domestic violence, I know that sounds crazy, but it’s true. Throughout our lives, we’ve either seen it happen or have heard of it. Domestic violence happens in different forms from physical to verbal and financial. Did you know that financial abuse happens in 98% of all domestic violence cases, and is one of the most powerful ways to keep a victim trapped.

Allstate Foundation Purple Purse is making it fashionable to talk about domestic violence and the financial abuse that traps women in abusive relationships. Two-thirds of Americans believe that domestic violence is a serious problem, yet just over 1 in 3 have ever talked about it. The Allstate Foundation Purple Purse is fundraising for more than 140 national, state and local domestic violence organizations. Funds raised will support life-changing financial empowerment services to help domestic violence survivors build safer lives for themselves and their families.

For example, we know of a young mother of two who was in a toxic relationship, her partner would abuse her emotionally- he would constantly insult, intimidate, humiliate, and threaten her. He isolated her from her friends and family. When she decided to leave him, he threatened her, he said he would expose her immigration status, take the kids and keep the house. He told her that she would loose everything and she would regret leaving him. The number one reason domestic violence survivors stay, leave or return to an abusive relationship is that they don’t have the financial resources to break free.

Our friend was one of the lucky ones, who was able to leave her abusive relationship safely with her kids. She had the support from her family and friends and help from her local domestic violence organization. Since 2005, The Allstate Foundation has invested more than $40 million across the USA to help domestic violence survivors regain control of their finances and break free from abuse.domesticviolencedidyouknowfact

To help ensure domestic violence survivors aren’t financially trapped in an abusive relationship, join the Purple Purse Challenge. Open your heart and wallet to stand up for survivors and the organizations that serve them at The Allstate Foundation is investing more than half a million dollars in the Purple Purse Challenge. The more donations each nonprofit gets, the more it can compete for Allstate Foundation incentive funding. Go to between Sept. 2 and Oct. 3 to join the Challenge and help a nonprofit near you.

You may have seen Kerry Washington, Emmy-nominated actress and domestic violence activist in a Purple Purse commercial. She is serving as a Purple Purse ambassador to help raise awareness for the cause and has designed a limited-edition purple purse. The purse was created to represent the center of a woman’s financial domain and to inspire women to reclaim their financial independence. Purple is the national color of domestic violence.

To turn any purse into a Purple Purse, The Allstate Foundation is widely distributing Purple Purse charms so you can show your support and attach to your favorite bag year round. They are being distributed with inspiring survivor stories through Purple Purse Challenge participants and Allstate agency owners.

Check out important tips and tools to help you recognize domestic violence and financial abuse on If you or someone you know needs immediate help, call the National Domestic Violence Hotline at 1-800-799-SAFE (7233) or TTY 1-800-787-3224.

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  • Reply Ileana

    What a great foundation! I really did not know it… will check their website, and Kerry’s handbag now! 🙂


    October 1, 2014 at 11:09 am
  • Reply Sara Price

    Glad that you are talking about this issue. It’s a tough subject and going to check out the Purple Purse. gig love


    October 1, 2014 at 11:20 am
  • Reply Alpha Leonis

    This is a great post………. great that u’re sharing about the domestic violence awareness…………. GigLOve

    October 3, 2014 at 7:02 am
  • Reply Sharon Sree

    What a great initiative and a wonderful foundation. Domestic Violence is often overlooked or taboo to discuss … it’s great that there’s more being done to raise awareness.

    October 3, 2014 at 6:49 pm
  • Reply agatapokutycka

    We always talk about women and domestic violence, but what about all the male victims? They do exist and hardly ever “come out of the woods” about it 🙁

    October 5, 2014 at 4:33 am
  • Reply Sarah

    Such a awesome foundation!! This is such a great post! =)

    October 5, 2014 at 8:23 am
  • Reply Caity @ Moi Contre La Vie

    This is a great cause and a wonderful, worthwhile cause. Thank you for your post and for sharing this story! <3 GIGLove

    October 5, 2014 at 5:24 pm
  • Reply Alfia Widati

    I do support the women empowering. I mean these days, each people deserves equity in most aspects. That’s the only proof of our humanity. Great post, anyway..


    October 5, 2014 at 6:11 pm
  • Reply Chie

    thank you very much for bringing awareness to a very important but unfortunate situation like DV. i am a child that witnessed DV while growing up. its very scarring and upsetting. thank you again for sharing this post.

    The Brown Eyed Fox

    October 5, 2014 at 11:48 pm
  • Reply Maria Clara Novita K

    your post is so inspiring and also useful..
    thank you for sharing with us..
    im so enjoy read your post 🙂

    October 6, 2014 at 4:06 am
  • Reply yuhjiun

    wow thanks for sharing and it’s such a good read!

    October 6, 2014 at 9:44 am
  • Reply nicol

    domestic violence is horrible and this is a great foundation! i watched this show on tv about it and it was based on a true store. heart breaking

    October 6, 2014 at 1:30 pm
  • Reply Beauty Blogette

    This is such a great foundation. Glad that you posted about this problem.

    October 6, 2014 at 6:22 pm
  • Reply Sin Yee

    Great sharing my dear. Domestic violence always been neglected to be a serious issue. Not only women, men are also the victims of DV. giglove

    October 6, 2014 at 7:55 pm
  • Reply Caroline Paris

    awesome- I love learning about things like this, great foundation and great post – giglove

    October 6, 2014 at 11:43 pm
  • Reply Kumiko Mae - beauty blog Philippines

    Domestic violence is definitely a tender topic. I think awareness is key in uplifting women against it, and inspiring men not to ever be a cause of it!

    October 7, 2014 at 6:31 am
  • Reply Monica

    I am happy to see that more and more people now are talking about these social issues. I hope that one day almost everyone will be aware of these situations and will act upon them

    October 7, 2014 at 7:22 am
  • Reply Donah @ SJB

    Thank you for sharing this and raising awareness about domestic violence here on your blog. I think it’s a great idea that foundation like this encourages those who are in this situation to be able to talk about it and get help. And yes family and friends support is definitely vital here.

    October 7, 2014 at 6:32 pm
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