Raising Awareness about Domestic Abuse with the Allstate Foundation PurplePurse

This is a compensated campaign in collaboration with Allstate Foundation® and Latina Bloggers Connect.


We all know someone that is affected by domestic violence, I know that sounds crazy, but it’s true. Throughout our lives, we’ve either seen it happen or have heard of it. Domestic violence happens in different forms from physical to verbal and financial. Did you know that financial abuse happens in 98% of all domestic violence cases, and is one of the most powerful ways to keep a victim trapped.

Allstate Foundation Purple Purse is making it fashionable to talk about domestic violence and the financial abuse that traps women in abusive relationships. Two-thirds of Americans believe that domestic violence is a serious problem, yet just over 1 in 3 have ever talked about it. The Allstate Foundation Purple Purse is fundraising for more than 140 national, state and local domestic violence organizations. Funds raised will support life-changing financial empowerment services to help domestic violence survivors build safer lives for themselves and their families.

For example, we know of a young mother of two who was in a toxic relationship, her partner would abuse her emotionally- he would constantly insult, intimidate, humiliate, and threaten her. He isolated her from her friends and family. When she decided to leave him, he threatened her, he said he would expose her immigration status, take the kids and keep the house. He told her that she would loose everything and she would regret leaving him. The number one reason domestic violence survivors stay, leave or return to an abusive relationship is that they don’t have the financial resources to break free.

Our friend was one of the lucky ones, who was able to leave her abusive relationship safely with her kids. She had the support from her family and friends and help from her local domestic violence organization. Since 2005, The Allstate Foundation has invested more than $40 million across the USA to help domestic violence survivors regain control of their finances and break free from abuse.domesticviolencedidyouknowfact

To help ensure domestic violence survivors aren’t financially trapped in an abusive relationship, join the Purple Purse Challenge. Open your heart and wallet to stand up for survivors and the organizations that serve them at The Allstate Foundation is investing more than half a million dollars in the Purple Purse Challenge. The more donations each nonprofit gets, the more it can compete for Allstate Foundation incentive funding. Go to between Sept. 2 and Oct. 3 to join the Challenge and help a nonprofit near you.

You may have seen Kerry Washington, Emmy-nominated actress and domestic violence activist in a Purple Purse commercial. She is serving as a Purple Purse ambassador to help raise awareness for the cause and has designed a limited-edition purple purse. The purse was created to represent the center of a woman’s financial domain and to inspire women to reclaim their financial independence. Purple is the national color of domestic violence.

To turn any purse into a Purple Purse, The Allstate Foundation is widely distributing Purple Purse charms so you can show your support and attach to your favorite bag year round. They are being distributed with inspiring survivor stories through Purple Purse Challenge participants and Allstate agency owners.

Check out important tips and tools to help you recognize domestic violence and financial abuse on If you or someone you know needs immediate help, call the National Domestic Violence Hotline at 1-800-799-SAFE (7233) or TTY 1-800-787-3224.

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